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Why Image Optimization Is Necessary For Your Website

image optimzation

As a photographer or a designer, images are an intrinsic part of your work. Every picture is worth a thousand words; you have dedicated a lot of time in creating and capturing those beautiful photos. Then you must want to showcase your beautiful work most impressively and professionally. This is when creating your photography blog or website, which will portray your passion on the web and help you grow your community and get you more clients.

As new algorithms of search engine giants like google, bing, and Yahoo are coming up who are grading your website concerning the loading speed, image optimization plays a crucial role in that.

Create your portfolio:  Your images are the face of your photography business. There is wedding photography, jewelry photography or maternity photography and many more. What is the best which can describe you?? Are you adhere to only one genre or you are attached to many?? You must have the collection of your best shots which will become the face of your business.

So, you have created your photography blog, and you have discovered your genre too. Now comes the most challenging part; the mere act of uploading your images on your websites can be distressing and even when you upload it, it can be distressing to find that images you have uploaded are not as precise as you have created it. Here comes the image optimization.

So what’s the Big Deal: The speed of your website can impact your success. Every single second makes a huge difference in returning visitors. So, how can you improve your blog loading time; on web and mobile?? You have to start from your images as they take most of the space.

What does Image Optimisation Means??

Image optimization means adjusting your images to smaller size, without compromising on its quality.

Just like a great photography backdrop is necessary for a great image, by optimizing your image; you are making your website lighter and faster. For that first, know the basic of optimization for the better result.

Know your image format: if you have a photography blog, then you are most likely to use a JPG or a PNG format.

Photographs are saved as JPG: JPG format is perfect for Photographs as it contains lots of colors,  gradients, and complex patterns. JPG handles these types of images because it has a huge color pattern to work with. It can be saved in high or low quality; also it will allow you to adjust and save your image according to your wish.

For Graphics Go for PNG: For any large designs, logos, and graphics one should use PNG files because it preserves image original quality. PNG files are usually of high quality but less compressed in comparison to JPG’s.

Image Resizing or Compressing:  Use Adobe Photoshop to resize your image so you can consider it before uploading it that which size your image needs to be fit in your computer or mobile screen. We can also use image compression software to reduce file size and to shorten its rendering time on the website. Though it may sound cliché, it is worth taking time to optimize your image. This way we can achieve the ideal balance between the visual quality and size of the image.

Benefits: You have created your photography website with a great passion, and you want to display your work out there, but large images can make your websites very slow.

Optimizing images make your websites lighter. It also improves the speed at which images are loaded in the server so that even the smartphones user can visit your websites and go through your passion.

Fast loading website: Google gives preference to those websites which loads quickly, and it is also the main factor in its ranking of websites. By optimizing your images, you can avoid the bad user experience and increase your SEO ranking.

Enhanced Performance of Websites:  Since your website is lighter than other photography websites and takes less time to load it performs much better than later.

Conclusion:

Optimizing images for your photography website is very crucial whenever you upload a new photo. As your images have a huge impact on your website loading time and its SEO ranking and user experience. Don’t Just upload images blindly just because you have created them with great precision. Always optimize your images before uploading them to increase the better performance and make it more user-friendly.

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